Email marketing services allow you to target a larger reach of consumers through highly personalised and relevant messages. As the target audience is all in one place with a mailing list of clients and customers it can be a cost-effective and central strategy, supporting SEO, PPC and social media marketing campaigns. 90% of emails sent out are directly delivered to the inbox of the intended recipients, driving conversion rates and optimising the higher return of investments as the strategy yields an average 3,8000% ROI for businesses.
A well implemented email marketing strategy is thought out for long-term business growth, and that’s exactly what our experts at Athena do. We focus on growth and expansion with personalised solutions tailored to your business.
of SMBs still rely on email as their primary customer acquisition channel and 80% for retention.
of consumers said that they would like to receive promotional emails from their favourite brands on a weekly basis.
Videos added to your email increase click rates by 300%.
There are 3x more email accounts than Facebook and Twitter combined, so it is evident that there’s a higher chance that your content being sent out will be delivered and read by the recipient with over 205 billion emails are sent and received daily. Email campaigns and newsletters are an effective strategy to maintain brand awareness and reinforce the relationship with the customer in hopes of retention. Email marketing services are especially valuable to websites with an ecommerce platform, as it leads traffic from the email to the website to increase ROI.
A well implemented email marketing strategy is thought out for long-term business growth, and that’s exactly what our experts at Athena do. We focus on growth and expansion with personalised solutions tailored to your business.
The answer to this question is “It depends.” B2C companies tend to email their customers and prospects more frequently than B2B companies – and rightfully should since they often have more events, sales, new products to introduce and other timely news to share. In our experience, monthly is the norm for B2B companies, unless there is a big announcement to make, or an event to promote (seminar, webinar, trade show, etc.). If your content is different, substantive and useful, and you think it makes sense to reach out several times a month, do it. Your open rates and overall response will reveal whether you are overdoing it.
It depends on your audience, and it depends on their connection to you. A few of our clients find the best results in reaching their busy, C-level contacts at 4am on weekdays or 6am on Sundays. Many like to release their emails on Tuesday or Thursday during traditional business hours (e.g., 9am or 3pm). We schedule a lot of Campaign Resends (a resend to the people who didn’t open the first release) on Friday mornings and Monday afternoons. Why such a mix? Because studies show that we open emails based on who they are from. If we know, like, and trust the sender, we’ll then consider if the content — revealed in the subject line – is of interest.
If your email includes a few blurbs that link to blog posts, naturally you need to take your readers to your blog to read the pieces in their entirety. The good news is you’ll know who clicks through to each post. This type of set up is company-centered, and that’s what we don’t like about it. If you’re the recipient of the email, you may not want to be forced to leave your email client (program) to finish reading a story. So if it’s not necessary to include a “read more” link, don’t. Just make sure that your email template includes navigation links to key pages on your site.
We send you reports so that you’ll see a list of who opens your emails, who doesn’t, who clicks on a link (and which link) and which emails don’t get delivered. This behind-the-scenes data will be very useful in gauging who among your audience is interested in your offerings and to what extent.
We’ve specialised in developing email marketing programs for small and midsize companies since 2003. We understand the technology. We know how to properly size graphics and design templates so they don’t wind up in spam filters. We recognise the importance of sharing meaningful, memorable content. We follow best industry practices. Bottom line? We’re email marketing experts.
Before you launch an email program – or commit to fixing the one you have – it’s essential to outline realistic expectations. Factors like the quality of your products and services, your pricing, customer service, and contact list play a big role in the success of an email program.
You’re running a successful business and you have great ideas, it’s time for your brand to reflect that. That’s where we can help with our expertise. Athena Advertising is the leading Design Studio that can support all of your Email Marketing needs.