Social media marketing is an incredible opportunity to build relationships with customers and a crucial part of a well-rounded digital marketing strategy. Increasing your online presence through social media marketing is a cost-effective strategy to increase brand loyalty, improve customer service and gain customer insights through data collection.
Our content creators and social media marketing strategists work collaboratively with clients to understand the tone of the brand and the intended portrayal of their social media posts. It is crucial for a business to stay up to date with the latest trends and technologies and social media marketing platforms are an excellent way to stay present and relevant. It is a cost-effective strategy to increase brand loyalty and awareness as well as the ability to gain customer insights through valuable data.
of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
of customers actually expect companies to offer customer service via their social media channels.
Online adults aged 18-34 are most likely follow a brand via social networking
When expressed in the right way, your brand efficacy can be personally communicated to target audiences across an immense reach. Social Media marketing will amplify your voice and cultivate quality interactions with your customers – to generate leads from scaled engagement in two-way conversations.
While you need Social Media marketing, the incredible reach promised by its network is far more effective when you focus on the quality of your message as well as its quantity. Thus, social media sites can spur multiple relevant conversations because your audience has a genuine interest in your services.
Social media has modified the way we communicate, reshaping the way we share opinions and recommendations about items and services we use regularly. Facebook, Instagram, LinkedIn and Twitter allow anyone to become an opinion leader, sourcing information from their experiences online to shape the public’s view of your brand. Therefore, it is vital that you cultivate this reputation online first, with your influence and direction, and not let subjective information from others cloud your brand image. For this reason, Social Media is also great for making a first impression.
Let’s face it: the world’s gone social. In fact, 30% of all time (and counting) spent online is allocated to social media. If you want to get in front of people, social media is the way to do it. Whether you’re interested in brand awareness, sponsored content, or a combination of both, we can help!
The short answer: it depends. While Facebook is a great starting point, we like to get to know each client on an individual basis. Because every brand is unique, deciding which platform(s) to spend time on relies on factors like where your audience is, what products and/or services your business provides and the goals you wish to achieve.
On most platforms, it’s best to post at least twice a week, but some social media outlets are an exception. Twitter and Pinterest can be more frequent if your team has the time and the content to post. At Athena, we post on Twitter daily, whether it’s socialising a blog, office event or relevant curated content. Another great way to stay top-of-mind is utilising Snapchat, Facebook and Instagram Stories. Stories only last 24 hours, so you have the opportunity to create a sense of urgency and exclusivity with your content without being too excessive.
Creating a batch of social posts and scheduling them ahead of time will save a lot of time in the long run. We use Facebook Business Manager to schedule all posts that are released on our Facebook channel and our clients’ pages. For all things that go out on the Twittersphere, we prefer to use TweetDeck. Instagram posts can be scheduled through HootSuite, which also allows you to schedule posts on a variety of social networks including Facebook, Twitter and LinkedIn. Since not all platforms allow you to schedule photos and videos in advance, we choose to post to LinkedIn, Pinterest, Google+ and YouTube in real time.
You’re running a successful business and you have great ideas, it’s time for your brand to reflect that. That’s where we can help with our expertise. Athena Advertising is the leading Design Studio that can support all of your Social Media needs.